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Consumer Emotional Intelligence Scale |
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CEIS |
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CEI is a consumer’s ability to skillfully use emotional information to achieve a desired outcome… |
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Welcome... to the website for the
Consumer Emotional Intelligence Scale |
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This site was developed to provide access to the CEIS instrument, its scoring procedure, and contact information for further inquiry.
By making our scale easily accessible, we strive to expand knowledge about consumer emotional intelligence and to facilitate research pursuits that contribute to marketing practice and theory, as well as transform the lives and decisions of consumers.
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