Blair Kidwell, PhD


Blair Kidwell is Associate Professor of Marketing and PhD program coordinator at the University of North Texas. He received his Ph.D. in marketing from Virginia Tech in May 2004 and holds a B.S. in psychology from Boise State University. Previously, he was a faculty member at the Ohio State University and the University of Kentucky. Dr. Kidwell's research focuses on the area of consumer decision making, with an emphasis on emotion and emotional intelligence, knowledge calibration, dual-processing models, political ideology, perceptions of control, and the role of emotion ability in marketing exchanges. He has explored these and other topics in the substantive domains of food, health and financial decisions, and consumer sustainability. Dr. Kidwell's research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Applied Social Psychology, among others. 

CV - Blair Kidwell

David M. Hardesty, PhD


David Hardesty is Carol Martin Gatton Endowed Chair, Department Chair, and Director of the Von Allmen Behavioral Lab at the University of Kentucky. Previously, he was a faculty member at the University of Miami and the University of Southern Mississippi. Dr. Hardesty received his Ph.D. in 1998 and his M.S. in Statistics in 1994 both from the University of South Carolina.  Dr. Hardesty earned a B.S. in Mathematics from Salisbury University in 1992. He has published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, and the Journal of Public Policy & Marketing.


David’s research focuses on the behavioral aspects of pricing, emotional intelligence, knowledge, and measurement. He serves on the editorial review boards for the Journal of Retailing and the Journal of Product & Brand Management. He won a Best Reviewer award for the Journal of Retailing in 2008 and co-edited a special issue of the Journal of Retailing in 2009. David’s main teaching interests are Marketing Research and Consumer Behavior. David won the 2011 Robertson Outstanding Gatton Faculty Research Award. He was named the most outstanding faculty member in the MBA program at UK in 2007 and received the Bell South Outstanding Professor Award in the College of Business at the University of Southern Mississippi in 2001. David also has served on the Board of Trustees for The Club at Spindletop Hall in 2012 and 2013 and consulted with the Promotional Products Association International as well as NASA. 

Terry L. Childers, PhD


Terry Childers is the Dean's Chair in marketing at Iowa State University. Previously, he was a faculty member at the University of Minnisota and the University of Kentucky. Dr. Childers developed and coordinates the neuroscience lab in the Gerdin Business Building studing brain waves of consumers as they make purchasing decisions. Dr. Childers primarily conducts neuromarketing research, or the level of consciousness consumers have when making purchasing decisions. He has published numberous articles in journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, and many others. 

*For a list of related published articles, please visit our Related Articles page.