Related Articles

 

 

Kidwell, Blair, David M. Hardesty, and Terry L. Childers (2008) “Consumer emotional intelligence: Conceptualization, measurement, and the prediction of consumer decision making,” Journal of Consumer Research, 35 (June), 154-66.

 

Kidwell, Blair, David M. Hardesty, and Terry L. Childers (2008) “Emotional calibration effects on consumer choice,” Journal of Consumer Research, 35 (December), 611-21.   

 

Moorman, Christine, Kristin Diehl, David Brinberg, and Blair Kidwell (2004), “Subjective knowledge, search locations, and consumer choice,” Journal of Consumer Research, 30 (December), 624-36.

 

Hasford, Jonathan, David M. Hardesty, and Blair Kidwell (forthcoming) “More than a feeling: Emotional contagion effects in persuasive communication,” Journal of Marketing Research.

 

Kidwell, Blair, Jonathan Hasford, and David M. Hardesty (2015) “Emotional ability training and mindful eating,” Journal of Marketing Research, 52 (February), 105-19.

 

 

 

Additional work by these authors can be found here.